The middle for information Innovation talked with Josh Fischer, VP of Product & Data Insights at social dating company SNAP Interactive, about AYI.com, the company’s flagship dating application. Fischer talked about a selection of subjects, such as for example what folks from various demographics want in somebody and exactly how the application groups people with associated interests together to create communities.

This meeting happens to be gently modified.

Travis Korte: First, is it possible to introduce AYI and explain just a little on how its approach varies off their sites that are dating.

Josh Fischer: AYI.com (have you been Interested?) is really a app that is dating has existed since 2007. Just like Zynga, we built benaughty dating site our dating app off the Facebook platform very in the beginning and also had over 70 million individuals set it up throughout that time.

We used our integration with Facebook to develop a dating application that is extremely easy to join and make use of, while additionally building a profile which has plenty of information on whom our users really are. Continue reading →